Are you tired of trying diets that don’t work? Or, have you gone on a diet that helped you lose weight, only to gain it all back? The dieting world is constantly promoting the “next big thing”. Low fat diets were promoted in the 1970’s, 80’s and 90’s. In the late 90’s and early 2000’s Americans rebelled against low fat diets, pulled a 180 and the Atkins diet was all the craze. Soon, the Paleolithic diet (caveman diet) replaced the Atkins diet, today the Ketogenic diet reigns supreme, tomorrow fasting will come back into vogue, and after that DNA-based diets will be all the rage.
The way we see it, you have two choices. You can
get caught up in the next fad diet and be constantly churned, turned, and tumbled around in its vicious vortex
you can take the steps to fix your diet once and for all.
If you choose option #1, good luck to you, that’s what you’re going to need because the diet probably will not work long term. If you choose option #2, congratulations, you’re in the right place. Hello, and welcome to The Science of Dieting.
If losing weight is your goal, we’ll help you create sustainable dietary patterns to achieve lasting weight loss. If healthy eating is your goal, we can help you do that too. In a nutshell, The Science of Dieting is a weight loss and healthy eating company that helps you take the stress, decision making, and hassle out of meal planning and preparation by helping you automate your dietary patterns.
The Science of Dieting was born out of a frustration we have about the weight loss industry and was formed in response to their lack of credibility, transparency, and claims that everyone has “the best” diet. Logically, we knew that it was impossible for everyone to have “the best” diet but we didn’t have the data to support this conclusion. After months and months of digging through academic journals we created a database of over 1500 academic papers and over 40 diet types on weight loss dating back to the early 1900s. It turns out, our hypothesis was correct, all diets can work in the short term but they all produce abysmal results in the long term with few exceptions. We’d like to show you what you can do instead.
DIETING DOESN’T WORK VERY WELL
Turns out, dieting doesn’t work all that well and all diets produce similar, suboptimal results. Despite what the “experts” will vehemently tell you, there is no difference in the amount of weight you’ll lose on a low-carb, low-fat or high-protein diet. A 1% difference between diet types will not meaningfully impact your health or happiness. Debating the effectiveness of one diet over another is hugely counterproductive and the bottom line is, we need to do better. Losing weight and maintaining weight loss is very difficult and our current diet models are not very good at helping you do so.
THE RESEARCH BEHIND THE SCIENCE OF DIETING
The nutrition information that you’ll find on weight loss websites is extremely skewed. They all claim to be “THE BEST” diet and are full of cherry picked literature and reasons why they’re the best, along with a heaping dose of testimonials. These companies are really selling you a false bill of goods. Do you ever see any actual data (graphs and figures) on these companies’ websites or just citations supporting their claims? At The Science of Dieting, we are willing to put our money where our mouth is. In an effort to gain back our industry’s credibility and to be completely transparent with you, we are publishing the data we have discovered on diets with outcome measurements lasting less than 6 months, greater than 6 months, and diet by diet comparisons. We’ll also show you the list of popular, mainstream diets that have not been researched and therefore do not have a shred of evidence for their efficacy. Click on each image below to see how much weight you can expect to lose on each diet. These graphs are not meant to help you pick out a new fad diet to try (that’s a losing battle); instead, they are meant to show you rather than just tell you about the ineffectiveness of each diet type.
The nutrition information you consume on a day-to-day basis through the news, social media, websites, and magazines is largely for entertainment purposes. They are full of tips and tricks, factoids and tidbits but will help you accomplish virtually nothing. They are there to sell you one-off products that lack context and continuity with your life. On its own, one product will never make or break your diet. A more systematic approach to your diet that takes the obstacles and circumstances of your life into account is THE ONLY WAY for you to create lasting, meaningful change. That’s why we created SYSTEMATIC NUTRITION.
The first thing that any good diet plan is going to do is to help you create a baseline for what you’re eating now and to identify the obstacles that might be preventing you from eating healthier. In general, there are three primary obstacles that prevent you from losing weight and/or eating healthy.
Obviously there are subcategories within each of these primary obstacles. The Science of Dieting has created an “Obstacle Meter” questionnaire to help you identify what your obstacles might be and then match/neutralize your obstacles with a “Matrix of Meal Solutions” to help you overcome these obstacles.
THE MATRIX OF MEAL SOLUTIONS
Meal planning and preparation can be overwhelming. There are a seemingly endless number of obstacles to healthy eating and an equal number of possible solutions to choose from. It’s even overwhelming for The Science of Dieting. However, we’ve done the research and we’ll do the work for you in matching the appropriate Food Sources, Tools, and Strategies to your answers to the Obstacle Meter. We’ll help you figure out the “Matrix of Meal Solutions” that best matches with your lifestyle and preferences by choosing from the following features.
THE SCIENCE OF DIETING PROCESS
The Obstacle Meter and Matrix of Meal Solutions will get you started on your weight loss and/or healthy eating journey. But you’re not done yet. There is going to be period of trial and error where you’re going to have to provide The Science of Dieting with feedback to help us help you find the right mix of solutions. What we think will work and what actually does for you might be a little different. Our journey together may require a cycle or two before we find the Matrix that works best for you.
THE ENVIRONMENTAL MAKEOVER
We are evolutionarily designed to seek out sugar, fat, and salt for the purposes of survival and reproduction. Modern day humans are drowning in opportunities to eat sugar, fat, and salt. When we crave food, our bodies are doing EXACTLY what they are designed to do, it is no fault of our own. This is why The Science of Dieting will work with you to re-engineer you food environment to make healthy eating easier and unhealthy eating inconvenient.
LOWER BRAIN VERSUS HIGHER BRAIN CENTERS
Metaphorically speaking, humans have two brain centers. Higher brain centers associated with logic, reasoning, and decision making and lower brain centers responsible for snap judgements, habits, and survival. Have you every been told that willpower is like a muscle, that it is exhaustible? Willpower stems from your higher brain centers, and yes, it is exhaustible. When it tires, guess who takes over? Yup, the lower brain centers that crave sugar, fat, and salt. The lower brain centers really never turn off, it’s more as though the higher brain centers have to be summoned into action; however, it should be pointed out that the higher brain centers are lazy and don’t want to work (this is no reflection of you, this is everyone). At The Science of Dieting, we believe that as an industry, we’ve put far too much effort into behavior change and actions that target the higher brain centers like menu reading and calorie counting and have not paid enough attention to automating your dietary habits to take willpower and decision making out of the equation.
STILL NOT CONVINCED THAT WE HAVE YOUR BEST INTERESTS IN MIND?
OTHER GREAT RESOURCES
The Science of Dieting isn’t going to claim to be the ONLY source of valid, science-based, helpful information. In our RESOURCES section we’ve highlighted people and organizations that we view to be doing excellent work in the health & wellness field and we encourage you to follow them.